What is Cyber Monday? History and Statistics


Interesting facts about Cyber Monday history plus statistics on Cyber Monday shopping habits

Cyber Monday is now more than a decade old and was created as an online counterpoint to the brick-and-mortar-heavy Black Friday. In addition to giving online retailers a piece of the Thanksgiving weekend pie, it gives holiday deal-hunters a more convenient shopping option.

Whether Cyber Monday still stands on its own or has completely merged with Black Friday and the rest of Thanksgiving weekend is up for debate. Read on for interesting facts about the day’s history and statistics on Cyber Monday shopping habits.

The history of Cyber Monday

The term “Cyber Monday” started getting used in 2005 by the National Retail Federation (NRF), which needed a name for the flurry of online sales the Monday after Thanksgiving.

In the press release that debuted the term “Cyber Monday,” the NRF credited faster internet connections at work and online retailers wanting to attract holiday shoppers as the impetus behind this new trend. In other words, online merchants wanted the money brick-and-mortar stores were making on Black Friday. And consumers were more than happy to shop from the comfort of their work desks instead of standing in line in the cold outside Walmart.

And, thus, Cyber Monday was born.

Since then, the line between Black Friday and Cyber Monday has become blurred. Even in 2005, according to the initial NRF press release, online retailers were starting their Cyber Monday sales early.

Here are some more important milestones in Cyber Monday history:

  • 2006: CNN noted that limited supply of popular toys and gaming consoles were making online Cyber Monday shopping more attractive to holiday shoppers.
  • 2007: The Great Recession hit just after Cyber Monday — and hit consumers hard the following year. Even so, Cyber Monday sales continued an upward trend, hitting $846 million in 2008 (up from $730 million in 2007), according to comScore numbers. According to the NRF, Black Friday and Cyber Monday became even more important during the recession — shoppers had less to spend on non-necessities, so deals became critical.
  • 2008: The brutal holiday competition between Walmart and Amazon can perhaps be traced to Cyber Monday 2008, when Amazon’s traffic increased a whopping 21% year over year to beat Walmart’s 6% increase (according to data from site-metrics firm Hitwise). Amazon became the No. 1 retail site that year for Cyber Monday, putting Walmart in second place.
  • 2009: “Cyber Monday” started becoming “Cyber Week.” Walmart announced it would be offering five days of cyber deals.
  • 2010: Following Walmart’s lead the previous year, other major retailers announced they’d be breaking out of the Monday-only box and offering cyber sales well into the following week. Toys “R” Us extended its sales into the following Tuesday, Sears/Kmart kept the deals going through Thursday, and Target announced a full week of sales.
  • 2010: This was the first year Cyber Monday spending hit $1 billion, according to comScore.
  • 2011: CNBC declared that Black Friday and Cyber Monday had merged into one long shopping weekend. Notably, Walmart, Best Buy and other big-box stores had begun unleashing deals online and in stores starting on Thanksgiving and limiting their doorbuster-only offerings.
  • 2012: IBM Digital Analytics Benchmark noted that smartphones were becoming increasingly popular Cyber Monday shopping tools. Roughly 18% of shoppers scoped out Cyber Monday deals on their phones (up from 12% the year before) and 13% made Cyber Monday purchases by smartphone (up from 7% the year before).
  • 2013: This was the year fashion websites started capitalizing on Cyber Monday in a big way with sitewide discounts. This year set the standard for the 30%-to-50% off sitewide Cyber Monday discounts you find on clothing giants like ASOS, Ann Taylor, Old Navy and more.
  • 2015: Target announced it would offer 15% off sitewide on for Cyber Monday.
  • 2016: The bulk of large retailers were no longer limiting themselves to a single day for “Cyber” deals. Amazon had begun calling its promo “Cyber Monday Deals Week” and releasing constantly changing daily deals. Kohl’s extended its Cyber sale into Early December.
  • 2017: Black Friday and Cyber Monday were, in many ways, indistinguishable. The lowest prices on the year’s hot items (smart-home devices, gaming consoles and VR) were available online and stayed the same Thanksgiving through Cyber Monday. The holiday’s growth also shows no sign of slowing with more than $4 billion in sales in 2017.
  • 2018: Cyber Monday hit $6 billion in digital spending in 2018, according to Comscore. That’s a 28% uptick year over year. This year, the pattern of Black Friday and Cyber Monday blurred even more, with some retailers’ “Black Friday” and “Cyber” sales overlapping each other during Thanksgiving weekend. Many of the price points remained the same, too, throughout the weekend. The main difference? Some gaming deals were hotter (and sold out during Black Friday sales. While Cyber Monday saw some good deals (and matched Black Friday pricing on the PS4, Xbox One S and Xbox One X), the hottest Nintendo Switch Mario Kart 8 bundle was here and gone with Black Friday.

Cyber Monday stats

We’ve rounded up Cyber Monday statistics from our own surveys and other reputable sources to give you a quick look at shopping trends and consumer behavior.

Cyber Monday spending through the years

ComScore tracks e-commerce spending on Cyber Monday. Here’s its data on Cyber Monday spending since 2005:

2005: $484 million

2006: $608 million

2007: $733 million

2008: $846 million

2009: $887 million

2010: $1.028 billion

2011: $1.25 billion

2012: $1.46 billion

2013: $1.74 billion

2014: $2.6 billion

2015: $3.1 billion

2016: $3.7 billion

2017: $4.7 billion

2018: $6 billion

Adobe Analytics also tracks Cyber Monday spending. While the numbers are a bit different, they also show a pattern of year-over-year growth:

2016: $3.45 billion (Source: Adobe Analytics)

2017: $6.59 billion (Source: Adobe Analytics)

2018: $7.9 billion (Source: Adobe Analytics)

Cyber Monday consumer behavior

  • In 2017, 81 million people shopped online on Cyber Monday (Source: NRF). In 2018, ahead of Thanksgiving weekend, roughly 68 million said they planned to shop online on Cyber Monday (Source: NRF)
  • Cyber Monday is competing Black Friday in popularity:
    • In 2017, 71% of consumers said they planned to shop on Cyber Monday, compared to the 69% who said they planned to shop on Black Friday. (Source:
    • In 2018, Cyber Monday digital spending beat Black Friday digital spending by $1.2 billion (Source: Comscore).
    • In 2018, Cyber Monday was the top buying day of Peak Week with 16 million transactions (up from 14.6 million in 2017), compared with 14.8 million transactions on Black Friday (Source: Hitwise)
  • Younger consumers prefer Cyber Monday to Black Friday: 88 percent of 18-to-34-year-olds planned to shop on Cyber Monday in 2017 while 74% of 35-to-54-year-olds said the same. (Source:
  • In 2017, 75% of Cyber Monday shoppers used their computers at home, 43% used a mobile device and 13% used computers at work (Source: NRF)

Popular Cyber Monday products

According to our 2018 survey with, these are the most popular items for Cyber Monday deal-seekers:

  • 23% of Cyber Monday shoppers seek deals on clothing
  • 22% seek deals on tablets/laptops/PCs/TVs
  • 17% seek deals on smart-home gadgets
  • 12% seek deals on gift cards
  • 14% seek deals on toys
  • 12% seek deals on travel

Adobe Digital Insights tracks popular Cyber Monday products:

  • Top sellers in 2018 included: Nintendo Switch, Little Live Pets, Red Dead Redemption 2, LG TVs, drones (DJI, Air Hogs, Sky Viper), Dell laptops, FurReal Pets and Amazon Echo devices (Source: Adobe Digital Insights)
  • Top sellers in 2017 included: Google Chromecast, iPads, Samsung Tablets, Apple AirPods, Sony Playstation VR, Microsoft Xbox One X, Nintendo Switch and L.O.L Surprise Dolls.
  • Top sellers in 2016 included Sony PlayStation 4, Microsoft Xbox One S, Samsung 4K TVs, iPads, Amazon Fire tablets, Shopkins and Lego sets.

Popular Cyber Monday retailers

According to our 2018 holiday survey, Amazon is the top destination for deal hunters, followed by Walmart. Thirty-two percent of consumers said (in advance of the 2018 holiday shopping season) that Amazon would have the best Cyber Monday deals, and 24% said the same about Walmart.

According to Hitwise, which tracks e-commerce site metrics, Amazon is absolutely dominating Cyber Monday.

  • On Cyber Monday 2018, Amazon processed more than 9.5 million transactions, which gave it a share of 60% of the transactions processed that day. For comparison, Walmart processed roughly 1.4 million transactions (for a 7.2% share) (Source: Hitwise)
  • On Cyber Monday 2017, Amazon processed more than 8.6 million transactions, got nearly 60% of total Cyber Monday sales and saw 103 million visits. For comparison, Walmart (the second-biggest Cyber Monday retailer) saw 1.2 million transactions, got 8.5% of Cyber Monday sales and saw 32 million visits (Source: Hitwise)

It’s now 2019, and Cyber Monday has grown from a trend to a tradition. And tracking deals on Thanksgiving weekend has become an increasingly unwieldy task. That’s why our team tracks thousands of deals and narrows them down to the ones that are worth your time and money. Check our blog, ad scans and expert analysis to guide your shopping choices.

156 Comment(s)

  1. Felixcrecy
    March 15, 2021

    viagra jokes itsoktocry viagra sildenafil citrate 25mg

  2. Brandonwek
    March 16, 2021

    “Right here is the perfect site for anyone who wishes to find out about this topic. You know a whole lot its almost tough to argue with you (not that I really would want toÖHaHa). You certainly put a fresh spin on a topic which has been discussed for decades. Great stuff, just wonderful!”
    דירות דיסקרטיות בבת ים

  3. Kevinquiem
    March 16, 2021

    “Hello there! I simply want to give you a big thumbs up for your excellent information you have here on this post. I’ll be coming back to your website for more soon.”
    דירות דיסקרטיות בחולון

  4. Douglasnuh
    March 16, 2021

    “I need to to thank you for this great read!! I certainly loved every little bit of it. I’ve got you book marked to look at new things you postÖ”דירות-דיסקרטיות-בירושלים/

  5. Brandonwek
    March 16, 2021

    “Next time I read a blog, I hope that it won’t disappoint me as much as this particular one. After all, Yes, it was my choice to read, but I actually thought you’d have something useful to talk about. All I hear is a bunch of crying about something that you can fix if you were not too busy searching for attention.”
    דירות דיסקרטיות בבאר שבע

  6. Kevinquiem
    March 16, 2021

    “Everything is very open with a really clear explanation of the issues. It was definitely informative. Your website is extremely helpful. Thank you for sharing!”
    דירות דיסקרטיות במרכז

  7. Douglasnuh
    March 16, 2021

    “Everything is very open with a very clear explanation of the challenges. It was really informative. Your site is extremely helpful. Many thanks for sharing!”
    דירות דיסקרטיות בצפון

  8. Douglasnuh
    March 16, 2021

    “Right here is the right blog for everyone who wants to understand this topic. You know so much its almost hard to argue with you (not that I really will need toÖHaHa). You definitely put a brand new spin on a subject that’s been discussed for ages. Great stuff, just wonderful!”
    דירות דיסקרטיות בקריות

  9. MitchelSoida
    March 17, 2021
  10. Douglasnuh
    March 18, 2021

    “Greetings! Very useful advice within this article! It is the little changes that produce the biggest changes. Thanks a lot for sharing!”
    דירות דיסקרטיות בירושלים

  11. Douglasnuh
    March 18, 2021

    “Greetings! Very helpful advice within this post! It is the little changes which will make the greatest changes. Thanks for sharing!”
    דירות דיסקרטיות בנתניה

  12. Brandonwek
    March 22, 2021

    “Greetings! Very helpful advice within this post! It’s the little changes that produce the biggest changes. Thanks a lot for sharing!”
    נערות ליווי בחיפה

  13. Kevinquiem
    March 22, 2021

    “I want to to thank you for this great read!! I certainly enjoyed every bit of it. I’ve got you book marked to check out new stuff you postO”
    נערות ליווי בחיפה

  14. Thomascoofe
    March 22, 2021

    viagra online canadian pharmacy viagra viagra over the counter walmart

  15. Josephcer
    March 22, 2021

    финансы в смартфоне digital новинки

  16. Brandonwek
    March 23, 2021

    “Everything is very open with a clear explanation of the issues. It was really informative. Your site is useful. Thank you for sharing!”

  17. Kevinquiem
    March 23, 2021

    “I must thank you for the efforts you’ve put in penning this site. I am hoping to see the same high-grade content from you later on as well. In truth, your creative writing abilities has motivated me to get my own site now ;)”

  18. Raymondfueds
    March 28, 2021

    Learn several foreign languages

    It’s nice to come to Italy and say “Buongiorno!” passing waiter. And then catch the admiring glances of those with whom you came. Is not it? But it has long been known that learning foreign languages contributes to the development of a good memory. It’s also very interesting! So why not take advantage of this?

    These are effective methods for training memory. But there is also something interesting. Memory is inextricably linked to proper and good brain function. This means that stimulating its work allows you to improve memory:

    It has been proven that regular sports activities increase brain activity and improve memory;
    No to gray days! It is well remembered that that does not fit into the framework of everyday life. Try to change the environment, add bright colors, go to the store on a new path … It is not necessary to radically change your life. Just add something new to your daily routine, and your brain will work with renewed vigor;
    Add new habits. For example, tidying up your desk in the morning is a great start to a productive day!
    Meditation, relaxation make the brain switch, relax. This means that he will perform new tasks with renewed vigor;
    Music has a magical effect on our brain. It has been proven that people who practice music have better memory and analytical skills;
    Teamwork. Brainstorms have proven their effectiveness more than once. And now scientists have proven that the decisions made in the team were more accurate and faster. They attribute this to the fact that information is easier to perceive and assimilate during communication. Therefore, solve problems together!
    The brain assimilates and sorts information while we sleep. So don’t ignore this process.

    This is just a small part of the effective techniques for developing memory. But simple reading will not work. Apply these techniques. Remember, only 50% of the result depends on the doctor, and the remaining 50% on the patient. Without working on yourself, you will never reach the top.
    Figure 1. Sample structure of coursework
    The above structure can only serve as a guide. When giving the assignment to write a term paper, the teacher usually shows a sample of drawing up a plan, explains which sections should be contained in it.
    How to write the introduction of a term paper correctly

    The introduction is what is always read. If the main part of the commission (and even the leader, if he is not very conscientious) can skim through, then the first pages of the text will certainly receive close attention. As the title implies, this section serves to introduce readers to the course of the matter, to briefly describe the research. The introduction consists of typical parts:
    Relevance of the topic. You need to explain why you chose this particular topic, why it should be considered. The arguments presented depend significantly on the direction of the research – it can be either the novelty of the topic (“in connection with active changes in this area”), or its controversial nature (when one large scientific school expresses one opinion, and another – another), or practical significance. For historical topics, it is necessary to establish a connection with the present, to trace what the events of the past are affecting now, to draw parallels.
    Objective. A goal is what you want to achieve as a result of your research. For undergraduate coursework, the goal may be to “learn” something, or “systematize knowledge” about something. In senior years, the work is more practical in nature, and the goals change – “to formulate recommendations for improvement”, “to develop a project”, “to identify ways to improve efficiency.”
    Work tasks are a kind of “steps” to achieve the goal. If the goal of the work is one, then there are several tasks. Their number should correspond to the number of paragraphs in the work plan. Each item in the table of contents is a separate task.
    Dated using verbs – “analyze”, “consider”, “characterize”, “describe”, “classify”, “reveal” and others.

    best online essay writing service website review of global essay writer service

  19. Brandonvom
    March 29, 2021
  20. Brandonvom
    March 29, 2021
  21. Brandonvom
    March 30, 2021
  22. Rogerwalia
    March 31, 2021
  23. ChrisCrise
    April 1, 2021
  24. ChrisCrise
    April 3, 2021
  25. Robertintem
    April 10, 2021
  26. Robertintem
    April 11, 2021
  27. Изучение библии
    April 11, 2021
  28. HelenSoist
    April 13, 2021 Яндекс поисковая сеть

  29. Изучение библии
    April 14, 2021

    Продам дом Красноярск

  30. Замена венцов Новокузнецк
    April 14, 2021
  31. бюро переводов
    April 14, 2021
  32. BerryVeila
    April 15, 2021

  33. BerryVeila
    April 15, 2021

  34. BerryVeila
    April 15, 2021

  35. ApptelFog
    April 16, 2021

    Одновременно с этим существует и другая сторона формирования и организации высказывания.

  36. ApptelFog
    April 17, 2021

    Одновременно с этим существует и другая сторона формирования и организации высказывания.

  37. бюро переводов
    April 17, 2021
  38. AAonzaa
    April 17, 2021
  39. AAsouze
    April 17, 2021
  40. Danielweerm
    April 17, 2021

    “This is the perfect web site for anyone who wishes to find out about this topic. You realize a whole lot its almost tough to argue with you (not that I really would want toÖHaHa). You definitely put a brand new spin on a topic which has been written about for many years. Wonderful stuff, just excellent!”
    ניקיון משרדים

  41. Ремонт фундамента Новокузнецк
    April 17, 2021
  42. AndrewAbums
    April 18, 2021
  43. AndrewAbums
    April 18, 2021
  44. AndrewAbums
    April 18, 2021
  45. AndrewAbums
    April 18, 2021
  46. бюро переводов
    April 19, 2021
  47. бюро переводов
    April 19, 2021
  48. бюро переводов
    April 20, 2021
  49. Замена венцов Новокузнецк
    April 20, 2021
  50. бюро переводов
    April 20, 2021

Write a comment